ADA Analysis

Overview

ADA Analysis is an intelligent platform focused on data analysis in physical and digital retail. The major differentiator of this project is the direct integration between transactional data and computer vision to generate business intelligence autonomously.

Through the platform, retailers can see far beyond the numbers: ADA understands who the consumer is, when they buy, and what they should see next, functioning as an analytical brain behind the store's operation.

Key Features

• Seasonality through inventory data: Instead of forecasting sales based solely on the calendar, ADA analyzes the inventory depletion rate (inflow vs. outflow) to dynamically determine when a product is in
• Active Recommendation by Segment: The system crosses customer purchase histories and creates behavioral groups. With this, it is possible to orchestrate marketing campaigns or adjust physical storefronts for products each segment is most likely to buy together (cross-sell).
• Strategic Insights via AI and Cameras: Here lies the true power of ADA. We use camera hardware to understand the customer's physical journey inside the store and cross it with what they actually purchase at checkout. This allows discovering which aisles attract attention but do not generate conversion, providing vital data for architectural and merchandising decisions.